Telica Company Introduce

TELICA is a retail tech company that provides advanced insights through data analysis and offline retail store operation efficiency based on ESL and various Retail IOT solutions. Telica has over 12 years of experience in the ESL industry and offers offline retail insights, including central control solutions, embedded gateways, SaaS solutions, and on-premise solutions. Telica continuously collaborates with global partners specializing in each field. Telica's Smart Retail business provides customers with high-value-added smart retail solutions and integrated shelf management solutions powered by AI-powered data analysis, and continues to evolve.

Reasons for Choosing Realtek

First, due to the nature of IoT products, IoT chip flexibility is very important. Realtek is very good at responding to flexibility and technology.

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Second, The challenge and developing technologies that can lead the market. While the IoT market is currently introducing new technologies, Realtek has the response capabilities to respond to the market from a realistic and practical IoT technology perspective. Telica is also working on improving its ESL technology from this perspective, which led to its collaboration with Realtek.

1.   Could you please introduce Telica core business and its market positioning?

Telica's core business is, of course, ESL. As a latecomer and a new competitor in the ESL market, we try to penetration existed market and developing the new market collaborating with global partners used by ESL based own our technology and experience. In particular, as collaboration with chipset companies and ESL supply chains is essential, we are working closely together to secure products suitable for the market and competitiveness. In especially, our marketing strategy is promotion Telica's ESL business status by looking for new ESL business developing countries where ESL is being introduced in the early stages and emerging markets.

2.   In recent years, ESL market is rapid increasing globally. Telica is currently applied in the Korea market. Will it further expand into other markets in the future?

Telica is also focus on conquering overseas markets. In particular, we are seeking to enter the Japanese and US markets, and are forming relationships with existing ESL partners and collaborating with new retail partners. In particular, we are working to expand ESL based on sales in emerging markets such as Asia and the CIS region.

3.   What do you think the role and development of ESL technology will be in these new trends?

ESL is an IoT product that can be linked with various solutions as the largest HW infrastructure in offline stores. Therefore, as a product that can manage the entire store, we are trying various solutions and technology grafting after introducing ESL. From the ROI perspective, there is an increasing demand for specialized technologies focused on efficiency, and in particular, AI technology grafting is showing the most active form. Accordingly, Telica is also reviewing the introduction of new technologies and considering various forms of technology grafting, and is pursuing cooperation to introduce highly efficient technologies in the retail market.

4.   What are the reasons for choosing to collaborate with Realtek?

Telica and Realtek have the same goal as Telica in that we are latecomers in the ESL market. It needs a mutually cooperative relationship because we have the same goal of helping each other to become a major company in the ESL market.

In especially, it is an important fact that Realtek already known the importance and recognition of the ESL market. And the Realteks' active response to this is also the reason why Telica started working with Realtek. I hope we can create many long-term projects through mutual cooperation.

5.   What are the technical advantages of the modules developed in collaboration with Realtek?

Due to the nature of IoT products, module flexibility is very important. Flexibility to respond to market demands is necessary, and I think Realtek is very good at responding to flexibility and technology. And while it is necessary to introduce the latest trend technology, the proactive attitude of extracting and implementing only the functions necessary for the optimized module is proof that it is sufficiently competitive in the market. I think this is Realtek's biggest advantage.

6.   How do you assess the development trends of ESL in the next 5-10 years?
How will these trends bring new momentum to the Bluetooth/IEEE802.15.4/2.4G Proprietary sector?

The application of ESL is very wide. In particular, it is expected that its application in distribution and logistics will increase beyond the retail market. In addition, it is already being gradually introduced to the manufacturing process, so it is expected that the time will come when all factories will utilize ESL in the future. In addition to the dedicated protocols owned by existing ESL companies, various applications can be created through BLE channel sounding technology. It is expected that the demand for robust channel technology and location-based applications will gradually increase in the future.

7.   What are Telica's long-term plans and goals for the future?

Telica will strive to become a Global Top 3 ESL solution provider within 5 years. We have aim to increase our market share based on targeted solutions that combine technology and market requirements. We hope to cooperate well with Realtek in the technology field.