A&W Technology's Vice President, Perry Chang : "Realtek provides fast and professional technical support, making the product development process smoother and reducing time to market. In addition, Realtek offers comprehensive solutions that cover diverse needs, from consumer applications and industrial uses to automotive systems, flexibly addressing various specifications and standards in the market."

A&W Technology and Realtek have a rich history of collaboration across multiple domains, including home, industrial, and automotive projects. A&W focuses on software development for multimedia and wireless connectivity technologies. Through its partnership with Realtek, as Vice President Perry Chang mentioned, the product development process has become smoother, effectively shortening time to market and enhancing product value and competitiveness. This exclusive interview provides an in-depth look at the achievements of their collaborations across various fields.

1. Could you please introduce A&W Technology's core business and its market scope?

A&W Technology is a professional software development company specializing in communication and multimedia, with a focus on mobile application technologies. Our main products include Bluetooth protocol stacks, mobile interconnection technologies (such as CarPlay, Android Auto, Miracast R2), and noise and echo cancellation (ECNR). Our products support a variety of operating systems, such as Linux, Android, and RTOS. A&W Technology is committed to three core principles in product development and customer collaboration: “cutting-edge functionality and technology, highest quality, and premium service.”

A&W Technology's products are used in automotive multimedia systems, industrial products, personal and household consumer products, and audio equipment. Our business spans Greater China, Japan, Korea, and the US and European markets, with offices in Japan, Korea, and China. In particular, A&W Technology maintains long-term partnerships with six automotive audio suppliers in the Japanese market. Beyond automotive products, we have also expanded into consumer products like cameras, multifunction printers (MFPs), and DJ equipment. The Japanese market is critical to A&W Technology due to its reputation for high standards; gaining recognition in Japan—whether for automotive products or other types—requires meeting stringent criteria. We regard Japan as a key benchmark market and are committed to expanding our partnerships with even more clients there.

2. What successful outcomes have you achieved through your partnership with Realtek, and which sectors are now utilizing the new Realtek solutions?

In the past, we have had extensive and successful collaborations with Realtek, spanning a wide range of applications, from home wireless phones (DECT Phones) and small printers to massage chairs and in-car audio systems, covering consumer, household, and automotive fields. Now, our collaboration has expanded further into advanced applications such as motorcycle instrument panels and other digital display instruments.

Functionally, our collaboration includes a diverse range of technologies, such as Bluetooth calling, data transfer, audio processing, and mobile screen projection, enabling us to offer highly integrated and versatile solutions to our clients. Looking ahead, we will continue to strengthen our partnership with Realtek, developing more innovative applications to bring a wider variety of product choices to the market.

3. How does A&W Technology customize and optimize its in-vehicle software to meet different needs?

A&W Technology has nearly 20 years of extensive experience in the automotive market, with clients primarily consisting of Tier 1 automotive manufacturers from Japan, Korea, China, and the U.S. and European regions. Our main products focus on automotive multimedia audio systems. A&W consistently leads in developing the latest functions and technologies, along with various complex applications, to meet the needs of clients across high, mid, and entry-level product offerings.

A&W Technology can also provide highly customized solutions based on client requirements. For example, we have mass-produced applications that use a single SoC to connect to two Bluetooth chips, and we are currently working on an application using a single SoC to connect to three Bluetooth chips. To ensure solution feasibility, A&W conducts preliminary evaluations using Proof of Concept (POC) to verify technical feasibility and reduce development risk.

Beyond product delivery, our collaboration with clients begins at the specification development stage, covering everything from hardware selection to system audio design. In the early stages, we conduct detailed reviews of high-risk components or systems based on required functions, specifications, and system needs, optimizing and addressing potential risks in advance to ensure the best performance in subsequent hardware and system design. A&W Technology also assists clients in obtaining multiple international certifications, such as BQB, CarPlay, Android Auto, and ITU-T, to ensure products meet global quality and standards.

4. What were the reasons for choosing to partner with Realtek?

The decision to partner with Realtek was due to its excellent software and hardware integration capabilities, which help us deliver high-value products to our customers. Realtek has a clear market positioning, well-planned product lines, and can precisely meet the latest market demands—aligning closely with A&W Technology's focus on fulfilling customer needs and pursuing cutting-edge technology in product development. Currently, our collaboration spans product lines that include classic Bluetooth, BLE, and the latest LE Audio technology. Our partnership with Realtek has been smooth, allowing us to jointly drive innovative applications and consistently deliver advanced solutions to the market.

5. Could you share the technical advantages of the development solutions from this partnership?

The development solutions created in partnership with Realtek offer multiple technical advantages. Firstly, Realtek provides fast and professional technical support, which makes the product development process smoother and shortens time to market. In addition, Realtek's comprehensive solutions cover diverse needs, from consumer applications and industrial uses to automotive systems, allowing flexible adaptation to various specifications and standards in the market. The combination of Realtek and A&W Technology's expertise not only enhances product value but also ensures that customers receive the best solutions across all application fields.

6. How will you jointly address the challenges of rapid market development and the demand for intelligent solutions?

In response to rapid market changes, A&W Technology and Realtek have adopted a closely collaborative approach, leveraging each other's strengths to tackle these challenges. A&W remains focused on software development, starting from customer needs to explore the latest market trends. We work with Realtek's chip technology to implement various application scenarios and introduce these cutting-edge solutions to our clients. Through proactive innovation and flexible adaptation, A&W and Realtek are jointly driving the fulfillment of market demands.

7. What are A&W Technology's long-term plans and goals in the automotive sector and other fields?

A&W Technology has nearly 20 years of experience in the automotive sector, with clients across Japan, Korea, China, and Europe and the U.S. With the rise of new energy vehicles, in-car needs have expanded from traditional audio systems to intelligent cockpits and multimedia entertainment systems. To address this trend, A&W Technology has extended its automotive technology from basic Bluetooth functions to include mobile connectivity, audio enhancement, and improved music effects. Applications are expanding from the driver to passengers, allowing both drivers and passengers to use Bluetooth devices to enjoy their own music without interfering with each other, creating a personalized and immersive experience.

Beyond the automotive sector, A&W Technology is actively expanding into the consumer market, working to optimize its Bluetooth protocol stack for minimal size and peak performance so it can run on MCUs (microcontrollers). This enhances flexibility and market competitiveness by meeting the functionality and cost requirements of household and consumer products.

More Information about A&W Technology : http://www.anwsoft.com.tw/